4 Tips For Crafting The Perfect Elevator Pitch

4 Tips For Crafting The Perfect Elevator Pitch

The only way to really stand out when networking is to have an interesting and memorable conversation. And at an event with hundreds of competitive people waiting to talk to the same person, you have less than a minute to get your message across in a fashion that makes you stand out from the rest.

This 30- to 60-second speech, deemed an elevator pitch, is critical to networking efficiently. Elevator pitches are used as a marketing tool since they are a way to let those you meet know where you’ve been and where you’re hoping to go in the future. Realizing the importance of each and every personal encounter you make can often spell the difference between success and failure in securing the ideal internship or job.

So to stand out from the pack and advance your career, here are four tips for helping you craft the perfect elevator pitch:

1. Have a clear goal

The key to any successful elevator pitch is to have a clear goal that helps a potential connection learn what you want from them so they can better tailor the rest of the conversation to your needs.

2. Include a call-to-action

This is a basic rule of almost every aspect of sales or marketing. Having a goal is great, but if you want to follow up with a connection, a specific call-to-action is important. For example: if you’re looking to land a client, asking this potential client if they’d like to speak further about working with your business and the opportunities your business can provide them makes you stand out from the competition who simply hands them a flyer. The call-to-action should be the very last thing you say in your elevator pitch.

Giving a specific time and place to meet up causes the potential client to give you an answer on-the-spot which, if they agree, could mean everything in terms of building a strong relationship that could help you clinch them as a client. If you’re hesitant to ask for a follow-up meeting, just ask yourself: what have you got to lose?

3. Be a real person

People hear elevator pitches all the time and the majority of them are extremely similar. You need to craft a pitch that is unique and makes them remember you. You need to make your pitch professional, but use down-to-earth language that reflects your personality. This allows your audience to get a sense of who you are and make a real connection.

Practicing your elevator pitch is very important but people start to sound robotic if they try to hard to recite it perfectly. Instead of memorizing your pitch like a script, have an outline and structure of what you’re going to say and touch on each point. You may think you’ll be too nervous to pull it off, but talking about yourself is much easier than you’d expect.

4. Don’t make it about you

This may sound like strange advice, seeing as an elevator pitch is literally supposed to tell someone about yourself, but many people forget that networking isn’t just a one-way street.

Telling a client that they should use your company is one thing, but concisely explaining your company’s experience and skills in a way that lets them know what they have to benefit from using your company is something completely different.

Putting all the earlier mentioned tips together to create an effective elevator pitch lasting 30-60 seconds may sound hard but by putting in some time and effort, you can make sure you’re getting everything you need to get across when making connections and establishing your network.

By Eric Rothmuller
Chief Strategist
Sky Marketing