Author:SkyMarketing

Black Hat SEO vs White Hat SEO

Posted on May 19, 2014
in Online Marketing
by SkyMarketing
126 Comments

The difference between black hat and white hat SEO relates to the specific techniques used when trying to improve the search engine ranking of a website or web page. Search engine optimization (also known as SEO) is the process of optimizing a website or web page to rank better in search results for specific search terms. By doing this, search visibility and the volume of traffic to a website is improved. Search engine optimization has become a new and important form of marketing thanks to the rise of search engines like Google. SEO is a desired online marketing strategy. In fact, surveys of business owners show that a strong seo campaign is the most sought-after marketing strategy of businesses in America. But how do search engines work? Search engines have programs called robots or...

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How to Run a Small Business

Posted on April 22, 2014
in Running a Business, Starting a Business
by SkyMarketing
136 Comments

Owning a small business definitely has it's own unique challenges. Small business owners have to handle everything from financing, managing, selling, delivering, marketing, and more with little or no staff. But more importantly, you need to maintain the interest of all of your stakeholders, such as your customers, vendors, suppliers, staff members, and more. Being successful is a combination of knowing what you're doing and committing to a lot of hard work. Owning a small business can be extremely rewarding, both personally and financially. To help you succeed, I have compiled a list of tips on how to run a small business. Hopefully these tips help you overcome your obstacles or avoid them all together. 1. Create a business plan. Having a business plan is crucial to success. In your business plan, you will have your...

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What is a 301 Redirect?

Posted on April 15, 2014
in Online Marketing
by SkyMarketing
148 Comments

A 301 redirect is a permanent redirect from one URL to another. For example: if your previous website was www.elitefreeze.com and you want to permanently change it to www.sfelitefreeze.com, you'd use a 301 redirect from the old website to the new one. Once the 301 redirect was implemented, anyone visiting the only website (www.elitefreeze.com) will be automatically arrive at your new URL (www.sfelitefreeze.com). A good way to think of a 301 redirect is by comparing it to a "change of address form" at the post office. If you moved and haven't told everyone yet, you still want to get your mail right? A "change of address form" will have all your mail forwarded from your old address to your new one. A 301 redirect is a web master's equivalent. Google it'self highly recommends...

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