Business Tools

4 Tips For Crafting The Perfect Elevator Pitch

The only way to really stand out when networking is to have an interesting and memorable conversation. And at an event with hundreds of competitive people waiting to talk to the same person, you have less than a minute to get your message across in a fashion that makes you stand out from the rest. This 30- to 60-second speech, deemed an elevator pitch, is critical to networking efficiently. Elevator pitches are used as a marketing tool since they are a way to let those you meet know where you've been and where you're hoping to go in the future. Realizing the importance of each and every personal encounter you make can often spell the difference between success and failure in securing the ideal internship or job. So to stand out from the pack...

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5 Social Media Tools

Growing your social media presence isn't easy. This is especially true for a small and midsize business that are lacking the brand awareness and resources of their much larger counterparts. You can pay a professional social media company like Sky Marketing but if you decide to attempt the venture yourself, there are a ton of tools that help business owners build their brand. Here are five online tools that'll help you jump-start your social media presence. 1. Post content with Buffer. Content marketing is one of the best ways to grow your community. Yet, with so many social media platforms popping up, content sharing has becoming extremely time-consuming. It also takes a ton of time to get used to ever platform as they each have their own style and messaging. This is where...

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