Online Marketing

Black Hat SEO vs White Hat SEO

The difference between black hat and white hat SEO relates to the specific techniques used when trying to improve the search engine ranking of a website or web page. Search engine optimization (also known as SEO) is the process of optimizing a website or web page to rank better in search results for specific search terms. By doing this, search visibility and the volume of traffic to a website is improved. Search engine optimization has become a new and important form of marketing thanks to the rise of search engines like Google. SEO is a desired online marketing strategy. In fact, surveys of business owners show that a strong seo campaign is the most sought-after marketing strategy of businesses in America. But how do search engines work? Search engines have programs called robots or...

Read More

What is a 301 Redirect?

A 301 redirect is a permanent redirect from one URL to another. For example: if your previous website was www.elitefreeze.com and you want to permanently change it to www.sfelitefreeze.com, you'd use a 301 redirect from the old website to the new one. Once the 301 redirect was implemented, anyone visiting the only website (www.elitefreeze.com) will be automatically arrive at your new URL (www.sfelitefreeze.com). A good way to think of a 301 redirect is by comparing it to a "change of address form" at the post office. If you moved and haven't told everyone yet, you still want to get your mail right? A "change of address form" will have all your mail forwarded from your old address to your new one. A 301 redirect is a web master's equivalent. Google it'self highly recommends...

Read More

5 Social Media Tools

Growing your social media presence isn't easy. This is especially true for a small and midsize business that are lacking the brand awareness and resources of their much larger counterparts. You can pay a professional social media company like Sky Marketing but if you decide to attempt the venture yourself, there are a ton of tools that help business owners build their brand. Here are five online tools that'll help you jump-start your social media presence. 1. Post content with Buffer. Content marketing is one of the best ways to grow your community. Yet, with so many social media platforms popping up, content sharing has becoming extremely time-consuming. It also takes a ton of time to get used to ever platform as they each have their own style and messaging. This is where...

Read More