What is a Business Plan

What is a Business Plan

A business plan is a written description of your business’ future. A business plan tells readers what you plan to do and how you plan to execute it. Even if you have just written a business strategy on a sticky pad in your spare time, you’ve written a small business plan. You just need to enhance and professionalize it for whoever will be reading it (i.e. business partners, investors, etc.)

Business plans are mainly strategic. You start with resources and abilities as it stands today. Then you want to pick a point in the future (usually three to five years out) and set the goals you want your business to achieve including the resources and abilities your business will have at that point. Your business plan will show readers how you get to that point and achieve those goals.

By Eric Rothmuller
Chief Strategist
Sky Marketing

Check out our other articles on Business Plans

Why You Need a Business Plan | Keep Your Business Plan SimpleStarting Your Plan